September 21, 2017
Did you know that decisions to purchase a product are made in 7 seconds? Back in 2005, the Wall Street Journal ran a front-page article written by Proctor & Gamble. This article stated that “the moment of truth” with a buyer, is the first 3 to7 seconds when she notices the item. A consumer sees a product, and within 7 seconds will make the emotional decision whether or not to buy.