Hoodle Blog

Professionals
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Realtor R & R
The R and R that I'm talking about are Realtors registering a buyer with a builder, putting them on the schedule and then retreating or running away and making yourself so scarce that maybe you don't show up until the closing day or a couple of days before. Hey, good to see you, Mr. & Mrs. Jones. Good to see you John the builder. Let's get this thing done. And that's not really the right way to do it.
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Professionals
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Home Buyers Can't Find New Construction Realtors
Homebuyers cannot find Realtors who actually specialize in new construction. Go figure, right? I mean, wow, how hard can it be to find a Realtor? There are so many Realtors in the market, but when it comes to new construction, there's not that many. If you stay till the end of the blog, I'm going to tell you what our estimate is on how many we think there actually are and how you can begin to step into that role. Homebuyers can't find the Realtors.
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Professionals
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Home Buyers Problem With Homebuilding - They Can't Find Builder Options
A small builder that only builds five or 10 houses a year deserves to be seen as well. The buyers want to know all their options in their local market on something as big as this. They absolutely want to know their options on neighborhoods, and builders, and more that I'm going to share with you in the next blog.
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Professionals
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The Number One Reason Homebuilding Is Broken For Buyers
Did you know that for every one person that builds or buys a new construction home, there are five more who say they want to? One who builds, five that say they want to. That's pretty shocking and when we get down into the reasons why they all surround the fact that the buyer feels like it's a very risky experience for them. They can't find the right information, they don't understand the process, and they don't feel like it's user-friendly.
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Professionals
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What Seniors Want in a Realtor and a Home
When you think of the term “senior,” what comes to mind? Do you think of a specific age group? Do you have an image in your mind of what a “senior” would look like? Do you ever think about there being more than one type of “senior?” A lot of times, we tend to use umbrella terms or statements to describe a certain person or a certain age group, but forget that within that umbrella term, there are tons of unique individuals with their own wants and needs. The same can be said for the term “senior.” As a Seniors Real Estate Specialist®, I don’t always  work with the same type of “senior.” Because of this, it’s important to break down that umbrella term into a couple of different sub-categories, to better describe the specific person you’re working with, and narrow down exactly what they’ll want in both a Realtor® and a home. Younger boomers typically encompass the 51-60 year age group. Those ages 61-69 fall into the older boomer category. The Silent Generation, those ages 70-90 years, typically make up the smallest share of home buyers by generation.
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Professionals
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Pardon Me, But Your Values Are Showing
Cindi and I had an interesting conversation this morning about core values… When we take the time as companies to actually define them, post them on the wall of the office, or have them engraved in granite within the lobby, at the end of the day, the question is...   Are we living them out day-to-day in the way that we operate:
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Professionals
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New Consumer Research That Will Make You or Break You
Did you know that decisions to purchase a product are made in 7 seconds? Back in 2005, the Wall Street Journal ran a front-page article written by Proctor & Gamble.  This article stated that “the moment of truth” with a buyer, is the first 3 to7 seconds when she notices the item. A consumer sees a product, and within 7 seconds will make the emotional decision whether or not to buy.
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Professionals
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What is Your Company's Greater Good?
Legacy, mission, passion, vision, higher calling, life purpose.  Whatever you call it, we’ve all got one.  It's often fuzzy & unclear. Some never seem to find it. Others have not begun looking for it yet, or even considered the question.  But whoever you are, whatever stage of life you are in…hopefully we agree on this one thing…
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Professionals
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Four Ways to Interact With Your Homebuyer After You've Converted Them on Your Home Builders Website
Inbound marketing can be an effective tool for home builders. According to data from Hubspot 42.2 percent of companies using inbound marketing increase their lead-to-sale conversion rate, and 49.7 percent of companies using inbound marketing increase sales within seven months. But what is inbound marketing, and how can a builder use it?
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Professionals
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Six Steps For a Better Home Builder Marketing Plan
 As a home builder, you may have always depended on "word of mouth" as your home builder marketing plan, and if that has worked for you in the past, then that is ok. However, if you have future goals of increasing your business and increasing it quicker, you may need a better home builder marketing plan!
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Professionals
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Homebuilders on Pinterest-You've Been Pinned!
Ok, ok, I admit it! I am one of the Seventy million users1 across the world doing it.  I do it as soon as I wake up- sometimes several times a day. I do it in restaurants- I did it on a plane. I love doing it! I am among the 1.36 million people2 that use Pinterest daily.  I am responsible for Hoodle's Pinterest page.  What exactly does that mean? After you create your account on Hoodle and upload your wonderful photos, I take those pictures and create a Pinterest board for your company, such as King's Court Builders or Stone Creek Subdivision.  Often, within minutes, someone else using Pinterest will come along and follow your board! They adore you, and being a home builder on Pinterest is one more network used for your company to get noticed!
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Professionals
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12 Easy Tips to Make Your New Home Photos Amazing
  I really don't want to say this - I really don't want to - but I will. A picture paints a thousand words. Sounds familiar, doesn't it? Well, the reason you've heard this cliché a million times before is because it's so true! When it comes to marketing your work online, nothing is more important than showing what you have to offer. Taking great photos of your new homes should be the first step toward marketing your business. And if you execute this practice effectively, buyers will discover the images of your work and choose you to build their home!
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Professionals
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Why Your Home Builder Website is NOT Enough.
An online presence needs more than just a website Many custom home builders are realizing they need a better presence on the web. After the downturn of the real estate market in recent years, builders across the country are rethinking how they market themselves, and getting a better handle on an online presence. Many are having their websites built from scratch; others are opting into free template websites where they can create their own site. Yes, having your own homebuilder website is important, and the site does need to reflect your business’s message and value. However, your website alone isn’t enough. I’ll explain why in just a moment, but first let’s frame an analogy to help you better understand why you need more than a just website to develop a strong web presence. The analogy isn’t perfect, but I think you’ll get my drift:  
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Professionals
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Learn How Smart Home Builders Find Their Next Customer
  Guess what? I am going to build a house someday! I have never built a home before, and I am not sure where to begin. The thought of this intimidates me, but I will not let fear stop me. I need to learn all I can about how to build a house. The very first place I will look will be on the Internet. I can log on just about anywhere and find just about anything, including the steps involved in building a new home.  There are even a few home builders in Champaign, ll., that market their businesses on the Web.  If I fall in love with a home and a local builder that I have seen online, I will choose that company when I am ready to build.  Home builders that advertise on the Internet are very smart because they know where their next customer is searching. Are you one of them?
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