I think Hoodle is a great marketing tool for builders. If they cannot see the value in this, it is because they do not understand what they are saying "no" to! As a small builder in Central Illinois, I can only go so far with Facebook, Twitter, and Pinterest. Hoodle allows me to be able to reach an audience that I never thought possible! Hoodle allows a builder to do what he loves to do: be out on the job site building a great product for a client, while his virtual team at Hoodle is doing the marketing for him!